Diane Craig hopes the story of her daughter saving lives through organ donation inspired 300 business leaders to help with the gift of life this holiday season.

Craig told the audience at Intriciti's ninth annual Bells on Bay St. at the Toronto Board of Trade yesterday how her daughter, Sandrine, was pronounced brain dead after a school bus accident 10 years ago.

The Intriciti event is to show business leaders that they can bring faith and values into their offices.

After Sandrine's death, Craig decided she couldn't bury a viable heart and lungs that could save another life.

"Don't take your organs to heaven. Heaven knows we need them here," said Craig, a member of the board of directors at Trillium Gift of Life Network.

"I welcome the opportunity to inspire people to register their consent for organ and tissue donation,"

Sandrine's heart and lungs went to a 34-year-old woman, her liver to an eight-month-old baby girl, her kidneys to two teenagers and her corneas to two older people.

"I had no idea who was getting what, but I knew that through our loss good would come of it," Craig said.

Each business leader was given 12 Gift of Life Consent Forms, symbolizing the 12 days of Christmas.

"Together with Intriciti, we are inspiring business leaders throughout the city to make a difference. We want them to take those forms and connect through their business and personal networks to encourage the people they know to help save a life by registering consent to donate," said Frank Markel, president of the donor network.

Everyone has the power to help others through organ donation, said Dr. Gary Levy, director of the multi-organ transplant program at the University Health Network.

"Bells on Bay St. provides a wonderful forum to discuss the issues we face in donation and transplantation."